Tuesday, February 11, 2014

The Search for a Tagline

tagline

Hi there.

I was all set to post How To Paint Wooden Shutters today. I had the photos edited, uploaded and everything.

But then I got to thinking. (which is always dangerous)

If you saw that title – How To Paint Wooden Shutters – would you think it was about painting actual wooden shutters?

This poses something of an issue around here.

If a post is titled How To Paint Pumpkins you’d think it would show you how to paint a design on an actual pumpkin.

But it doesn’t, does it.

Although it could. Because I do like to paint stuff.

Like pumpkins. And shutters.

And I like to paint stuff like paintings of pumpkins and shutters.

Confused? Me too.

This is making coming up with a tagline for this blog a bit . . . challenging.

Did I mention we’re going thru a redesign? Yes, we are. It’s time. Mainly because I need to move over to Wordpress but also because when someone new comes to visit and sees “Just Paint It” it’s not very clear exactly what is being painted.

Pumpkins or paintings of pumpkins.

Or both.

Along with the redesign I’m having to write an “About Me” page. sigh. At age 56 there simply isn’t enough space in the interwebs to cover it. So I’m paring it down to why I write this blog.

Seems simple enough. Because I like to paint.

Pumpkins and paintings of pumpkins.

How do I sum that up in one little tagline so new visitors will know what to expect here? (Besides lots and lots of words, of course.)

A while back, a dear friend told me to write a Mission Statement for the blog and after thinking long and hard, I came up with this -

Encouraging and inspiring others to discover the joy of self-expression thru art and crafts

That’s still my mission, but too many words for a tagline.

On my Facebook page I wrote this:

From simple spray paint to sophisticated stencils, New Year's to Christmas, we have one solution for every decorating dilemma - Just Paint It!

Again with the too-many-words thing. It’s a sickness, I tell ya.

Maybe I should hold a contest for a tagline because this is all I’ve come up with so far . . .

  • creative offerings from a self-taught artist (borrrring)
  • strokes of creativity from a self-taught artist (even more boring if that’s possible)
  • never underestimate the power of paint (should we have superhero capes too?)
  • joy from the tip of a brush (hmm, sounds almost kinky in a way)
  • creating joy with the stroke of a brush (ok, it’s getting kinkier)
  • I paint. You should too. (too bossy?)
  • decorating stuff with paint

Sadly, the last one is my favorite so far because that’s what we do here, decorate stuff with paint.

Of course, the name of this blog begs the tagline to be a clever preamble to the title -

  • when in doubt Just Paint It
  • grab a brush and Just Paint It
  • from stencils to spray paint Just Paint It

You get the idea.

But I don’t. I’m stuck. Nothing “feels” right.

So I went back to the basics – what do I blog about?

  • Paint, obviously.
  • How to paint stuff. (there’s that “stuff” again)
  • Crafts, yes. But decorative art too. But not so much art that we’re hoity toity. I try to write tutorials for any skill level.

Then I thought, maybe I should do a little tagline ‘list’ -

  • Art. Crafts. Tutorials. (again with the boring)

Or how about -

  • Move over Bob Ross.

I’d probably get in trouble with that one but, boy, you instantly get what we do here, right?

So there you have it. I’m stuck. The more I think about it, the more stuck I get.

If you’re a regular here, or even if you’re not, got any ideas? Something that would fit across the header (meaning, not a ton of words). Something that describes this blog. (Is that even possible in a few words?)

I would love to hear any and all of your ideas. Anything! Do you win something if I use your idea? Hmm . . . my eternal gratitude? No, I’ll come up with something better than that. Let me think on it.

Oh dear. Here we go again . . .

p.s. The Shutter post is coming. The one about painting a painting of shutters, not actual shutters.

Colleen

about Colleen

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